Klæde SF Spring

Email marketing campaign created for Klæde’s San Francisco Spring 2019 collection, which launched on March 7, 2019.


For the collection launch, I created two Instagram ads. These ads feature the photography and styling from the klæde shoot, I led the styling and art direction (as well as the creation of the kerchiefs), and Monika Ottehenning photographed. I created these Instagram ads using photoshop, and created collage slideshows capturing the vibrant colors and landscape of the shoot. The ads are linked to the online storefront, and were sponsored on Instagram.

Email Newsletter

I created this simple and effective newsletter to inform Klæde newsletter subscribers about the upcoming San Francisco Spring collection. I designed the layout for the newsletter imagery and copy, and also wrote the succinct copy to quickly captivate the readers.