Klæde is a unique collection of kerchiefs; a company that I began as a way to express my love for art and fashion. Everything you see, the website, branding, art direction, and even the kerchiefs themselves, I have created.
With the 60’s and 70’s style and colors as inspiration, I created a brand identity through typography, colors, and logo design.
The two logos for branding consist of the full brand name “klæde” and a logo “K”. Monteserrat is the copy font for all print and digital design.
Created website with implementation of brand identity and eCommerce functionality through Shopify.
Art directed and styled all photoshoots, including Spring/Summer2019 with photographer Monika Ottehenning. Sourced all clothing and props for the shoot and edited final photographs and layout.
Creation of Instagram and social media ads for SS19collection launch. These ads feature the photography and styling from the klæde shoot.